Privacy Policy

Privacy Policy

We are committed to safeguarding the privacy of our website visitors; in this policy we explain how we will treat your personal information.

1. Collection Personal Information

1.1 We may collect, store and use the following kinds of personal information:

1.1.1 Information about your computer and about your visits to and use of this website (including your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths).

1.1.2 Information that you provide to us when registering with our website including your email address.

1.1.3 Information that you provide when completing your profile on our website (including your name, profile pictures, gender, date of birth).

1.1.4 Information that you provide to us for the purpose of subscribing to our email notifications and/or newsletters (including your name and email address).

1.1.5 Information that you provide to us when using the services on our website, or that is generated in the course of the use of those services (including the timing, frequency and pattern of service use).

1.1.6 Information relating to any purchases you make of our goods and services or any other transactions that you enter into through our website (including your name, address, telephone number, email address and card details).

1.1.7 Information that you post to our website for publication on the internet (including your user name, your profile pictures and the content of your posts).

1.1.8 Information contained in or relating to any communications that you send to us or send through our website (including the communication content and meta data associated with the communication).

1.1.9 Any other personal information that you choose to send to us.

1.2 Before you disclose to us the personal information of another person, you must obtain that person's consent to both the disclosure and the processing of that personal information in accordance with this policy.

2. Using Your Personal Information

2.1 Personal information submitted to us through our website will be used for the purposes specified in this policy or on the relevant pages of the website.

2.2 We may use your personal information to:

2.2.1 Administer our website and business.

2.2.2 Personalise our website for you.

2.2.3 Enable your use of the services available on our website.

2.2.4 Send you goods purchased through our website.

2.2.5 Supply to you services purchased through our website.

2.2.6 Send statements, invoices and payment reminders to you, and collect payments from you.

2.2.7 Send you non-marketing commercial communications.

2.2.8 Send you email notifications that you have specifically requested.

2.2.9 Send you our email newsletter, if you have requested it (you can inform us at any time if you no longer require the newsletter).

2.2.10 Send you marketing communications relating to our business (or the businesses of carefully-selected third parties) which we think may be of interest to you, by post or, where you have specifically agreed to this, by email or similar technology (you can inform us at any time if you no longer require marketing communications).

2.2.11 Provide third parties with statistical information about our users (but those third parties will not be able to identify any individual user from that information).

2.2.12 Deal with enquiries and complaints made by or about you relating to our website.

2.2.13 Keep our website secure and prevent fraud.

2.2.14 Verify compliance with the terms and conditions governing the use of our website.

2.3 If you submit personal information for publication on our website, we will publish and otherwise use that information in accordance with the licence you grant to us.

2.4 We will not, without your express consent, supply your personal information to any third party for the purpose of their or any other third party's direct marketing.

2.5 All our website financial transactions are handled through our payment services provider, SAGEPAY. We will share information with our payment services provider only to the extent necessary for the purposes of processing payments you make via our website, refunding such payments and dealing with complaints and queries relating to such payments and refunds.

3. Disclosing Personal Information

3.1 We may disclose your personal information to any of our employees, officers, insurers, professional advisers, agents, suppliers or subcontractors insofar as reasonably necessary for the purposes set out in this policy.

3.2 We may disclose your personal information:

3.2.1 To the extent that we are required to do so by law.

3.2.2. In connection with any on going or prospective legal proceedings.

3.2.3 In order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk).

3.2.4 To the purchaser (or prospective purchaser) of any business or asset that we are (or are contemplating) selling; and

3.2.5 to any person who we reasonably believe may apply to a court or other competent authority for disclosure of that personal information where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that personal information.

3.3 Except as provided in this policy, we will not provide your personal information to third parties.

4. Retaining Personal Information

4.1 This Section sets out our data retention policies and procedure, which are designed to help ensure that we comply with our legal obligations in relation to the retention and deletion of personal information. Personal information that we process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes.

5. Security Of Your Personal Information

5.1 We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information. We will store all the personal information you provide on our secure (password and firewall protected) servers.

5.2 All electronic financial transactions entered into through our website will be protected by encryption technology. You acknowledge that the transmission of information over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.

5.3 You are responsible for keeping the password you use for accessing our website confidential; we will not ask you for your password (except when you log in to our website).

6. Cookies

6.1 Cookies are small text files that are stored on your PC, phone or other web enabled device when you visit the Silverprint website. They are not harmful and do not contain any confidential information such as your home address, date of birth or credit card details.

6.2 Cookies are an essential part of how our site works. Some of these cookies are required by our site to enable you to transact whilst other cookies enable us to give you an enhanced, personalized web experience.

6.3 By using our site, you also consent to the use of these cookies. Cookies are used on our site for the following reasons:

6.3.1 To allow you to securly sign in to your Account, so that you can use "My Account" features such as order information, making payments and viewing past transactions.

6.3.2 To store the content of your online shopping bag whilst you browse the site and to complete an order.

6.3.3 To record the areas of the website that you have visited, products you have viewed and time spent browsing, as well as the products you purchased. We are using this information to help make the website more user friendly, develop our site design and to continuously improve the quality of the service we provide.

6.3.4 To distribute visitors to our site evenly across platforms to ensure the content is served at the fastest possible speed.

6.4 Are Cookies Safe? Yes. The information stored in cookies is safe and anonymous. They do not contain any information, which could personally identify you and your account security is never compromised. You can find more information about cookies at and For a video about cookies visit

6.5 Can I turn off Cookies? Silverprint uses cookies to ensure that we provide the best possible standard of service to our online customers. However, as part of our privacy and security policy, we require your consent to use them.

6.6 To withdraw your consent, or if you want to be notified each time a cookie is about to be used, you should amend the settings provided in your web browser to prevent us from storing cookies on your computer's hard drive. For information on how to disable cookies, please consult the "Help" tab of your browser via the menu bar.

6.7 It must be noted that if you choose not to consent to the use of cookies, your experience of our site will be severely impaired and many integral aspects of the site, including (but not limited to) adding items to your shopping bag and accessing your account, will not work at all.

7. Our Use Of Advertisement Tracking

7.1 We also allow selected third parties who participate with us in marketing programs to place cookies when you visit our site. These cookies enable us to monitor, which adverts you see and click on to get to our site. These cookies are as safe as the ones used whilst you browse our site and neither of these third parties collects any personal data from which they would be able to identify individual customers.

7.2 We are not responsible for the content or privacy policies of third parties or other websites.

8. Ammendments

8.1 We may update this policy from time to time by publishing a new version on our website.

8.2 You should check this page occasionally to ensure you are happy with any change to this policy. We may notify you of changes to this policy by email or through our newsletter.

9. Your Rights

9.1 You may instruct us to provide you with any personal information we hold about You. We may withhold personal information that you request to the extent permitted by law. You may instruct us at any time not to process your personal information for marketing purposes.

9.2 In practice, you will usually either expressly agree in advance to our use of your personal information for marketing purposes, or we will provide you with an opportunity to opt out of the use of your personal information for marketing purposes.

10.Third Party Websites

10.1 Our website includes hyperlinks to, and details of, third party websites.We have no control over, and are not responsible for, the privacy policies and practices of third parties.

11. Updating Information

11.1 Please let us know if the personal information that we hold about you needs to be corrected or updated.

12. Data Protection Registration

12.1 We are registered as a data controller with the UK Information Commissioner's Office.



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